Advertisement
Amazon FBA Fee Structure (2025)
Amazon FBA fees come in several layers that sellers must understand to price profitably.
- Referral Fee: 8–45% of sale price depending on category. Most categories are 15%. Electronics is 8%. Jewelry can be 20%.
- FBA Fulfillment Fee: Covers picking, packing, and shipping to the customer. Starts at $3.22 for small standard items.
- Monthly Storage: $0.78/cubic foot (Jan–Sep), $2.40/cubic foot (Oct–Dec, peak season surcharge).
- Long-Term Storage: Additional fees for inventory stored 270+ days.
- PPC Advertising: Optional but essential for visibility — typically 15–30% of revenue for new products.
Net Profit/Unit = Sale Price − COGS − Inbound Shipping − Referral Fee − FBA Fee − Storage Fee/Unit − PPC Cost/Unit
ROI % = (Net Profit / Total Investment) × 100
ACOS = Ad Spend / Ad Revenue × 100
ROI % = (Net Profit / Total Investment) × 100
ACOS = Ad Spend / Ad Revenue × 100
What is Amazon's FBA fee structure?
Amazon charges sellers a referral fee (typically 15% of the sale price), an FBA fulfillment fee based on product size and weight (starting at $3.22 for standard small items), monthly storage fees ($0.78–$2.40 per cubic foot), and optional advertising costs. Together these typically represent 30–45% of revenue, which is why pricing correctly from the start is critical. Use the calculator above to see your exact fee stack before sourcing a product.
What profit margin should I target for FBA?
Most successful FBA sellers target a minimum 30% net margin after all fees, or at least 25% to account for PPC and unexpected costs. An ROI of 50–100% on COGS (cost of goods) is a common benchmark — meaning if you spend $10 landing a unit in Amazon's warehouse, you want to net at least $5 profit per sale. Margins below 20% leave little room for pricing adjustments, return rates, or seasonal storage surcharges.