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Understanding Inventory Turnover
Inventory turnover measures how many times you sell through your average inventory level in a year. Higher turnover means better cash flow, lower holding costs, and fresher product. Low turnover means capital is sitting idle on shelves.
- eCommerce (general): 8–12x per year target
- Retail (apparel/gifts): 4–6x per year
- Grocery / Perishables: 12–25x per year
- Fashion / Seasonal: 4–6x (1–2x = slow-moving problem)
- Electronics: 6–10x per year
Inventory Turnover = Annual COGS ÷ Average Inventory Value
Days Inventory Outstanding (DIO) = 365 ÷ Inventory Turnover
Annual Holding Cost = Average Inventory Value × Holding Cost %
Reorder Point = (Daily Sales × Lead Time Days) + Safety Stock
Ideal Inventory = Annual COGS ÷ Target Turnover
Days Inventory Outstanding (DIO) = 365 ÷ Inventory Turnover
Annual Holding Cost = Average Inventory Value × Holding Cost %
Reorder Point = (Daily Sales × Lead Time Days) + Safety Stock
Ideal Inventory = Annual COGS ÷ Target Turnover
What is a good inventory turnover ratio?
It depends heavily on your industry. eCommerce sellers should target 8–12x annually, which means selling through average inventory every 30–45 days. Retail stores typically run 4–6x (60–90 days). A ratio below 4x for most product businesses indicates excess inventory, slow-moving products, or poor demand forecasting. A ratio above 15x can indicate you're understocked and potentially losing sales due to stockouts.
How do I calculate my reorder point?
Reorder Point (ROP) = (Average Daily Sales × Supplier Lead Time in Days) + Safety Stock. Example: if you sell 25 units/day and your supplier takes 14 days, you need 350 units on hand when you reorder. Adding 7 days of safety stock (175 units) gives you an ROP of 525 units. When your stock level hits 525 units, place your next order — this ensures you don't stock out during the lead time while maintaining a buffer for demand spikes.