Creator

Digital Product Pricing Calculator

Find the right price for your eBook, template, preset, printable, or software — factoring in creation time, desired earnings, platform fees, and profit after marketing costs.

Product Type

Hours to Create Product Total time spent building, writing, or designing

Desired Hourly Rate ($) What you want to earn per hour of creation time

Platform Fee (%) Gumroad: 10%, Etsy: 6.5%+$0.20, Payhip: 5%, Selfy: 2%, Direct: 0%

Monthly Sales Goal (units) How many copies you aim to sell per month

Monthly Marketing Budget ($) Paid ads, tools, email platform, etc.

Your Intended Price ($) Set a price to model profit and ROI

Min Price (break-even creation)

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Suggested Retail Price

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Monthly Revenue at Goal

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Monthly Profit (after fees + marketing)

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Months to Recoup Creation Cost

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How to Price a Digital Product

Digital products have zero marginal cost — each extra sale costs you nothing to fulfill. This means pricing strategy is everything. Price too low and you commoditize your work; price too high and you lose volume.

Creation Cost = Hours × Desired Hourly Rate
Min Price = Creation Cost ÷ Expected Total Sales (Year 1)
Suggested Price = Min Price × 2–5× (value multiplier by type)
Monthly Revenue = Price × Monthly Sales
Platform Fees = Revenue × Fee %
Monthly Profit = Revenue − Platform Fees − Marketing Budget
Months to Recoup = Creation Cost ÷ Monthly Profit

Typical Price Ranges by Product Type

eBooks / Guides — $9–$47. Beginner-friendly impulse buy. Low friction.
Templates (Notion, Canva, Figma) — $15–$97. Higher perceived value for business use.
Presets / Filters — $15–$75 per pack. Photographers pay well for quality.
Printables / Planners — $3–$25. High volume, Etsy-friendly.
Software / Scripts / Tools — $29–$299. Highest willingness to pay — solves real problems.
Membership / Community — $9–$99/mo recurring. Best long-term revenue.

How do I price a digital product?

Don't price based on what it cost you to make — price based on the value it delivers. A Notion template that saves someone 5 hours/week is worth $50–$100, regardless of whether it took you 3 hours to build. Research competing products, pick a price in the middle of the market, and test. Most digital creators underprice by 2–3×. Run a 72-hour launch at a lower price to collect reviews, then raise it.

What's the best platform to sell digital products?

For simplicity: Gumroad (10% fee, zero setup). For Etsy traffic: Etsy (6.5% + $0.20/listing + payment fees ~3%). For lowest fees at scale: Payhip (free plan with 5% fee, or $29/mo for 0%). For full control: Lemon Squeezy (5% + $0.50) or your own Stripe checkout. If you're just starting, Gumroad lets you launch in 10 minutes and has a built-in discover audience.